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About Superior

We started Superior because the old game is broken.

A wholesale manufacturer built the way a small dealer would build one, if they had the factory keys.

Superior Window Coverings was founded by people who spent years on the dealer side of the business — watching good, independent retailers get squeezed by opaque pricing models and lead-time promises that treated "two weeks" as aspirational.

We're not a startup trying to "disrupt" an industry. We're a wholesale manufacturer built the way a small dealer would build one if they had the factory keys: honest sheet pricing, margins that actually pay the rent, lead times that hold up under a customer's calendar, and a phone that someone actually answers.

If you've been burned by opaque pricing, slipped ship dates, or a rep who disappeared after the first order — we get it. We're building the company we wish we'd had.

Our values

Four things we won't compromise.

Honesty

If the price changed, we'll tell you. If an order slipped, we'll tell you first.

01

Simplicity

One price sheet. One program. One rep. No tiers, no upsells.

02

Speed

Two and a half weeks for roller and sheer shades. Three to four on every other product line. We hold the numbers.

03

Partnership

If you win, we win. Your growth is the only metric that matters to us.

04
The company we wish we'd had.

Let's build the next one together.

Superior is growing dealer by dealer. If the way we do business lines up with how you run yours, we want to hear from you.

Est. 2024 Superior Window Coverings