Superior Window Coverings — Wholesale for independent dealers

Why dealers switch

Four things that make Superior different.

You've been in this industry long enough to know what's broken. Hidden markups. Shifting ship dates. Tier programs that gatekeep the products your customers actually want. Superior is the answer to all of it.

01 · Pricing

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Simple, honest pricing

One price sheet. No hidden tiers. No "special" markup on motorization. What you see is what you pay, every order.

02 · Margin

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Margins that pay the rent

Priced for an independent dealer's P&L. You keep more of every sale.

03 · Speed

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Lead times you can quote

Roller and sheer shades ship in 2.5 weeks. Every other product line in 3-4. No black-hole production queues, no supply chain excuses.

04 · People

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A rep who picks up

Every Superior dealer gets a direct line. First-name basis. Honest answers. Same-day callbacks.

Read the full story →

The Catalog

Five products. Done right.

We deliberately don't carry everything. We carry what independent dealers actually sell every week — and we make each one better.

01 / Roller

Roller Shades

Light filtering, room-darkening, and blackout — plus large-opening panel glide. Manual, cordless, motorized. Hundreds of fabrics.

02 / Sheer

Sheer Shades

Zebra, tilting sheer, and butterfly styles.

03 / Woven

Woven Woods

Sustainably sourced bamboos, grasses, reeds.

Flat fold Roman shade in an elegant traditional home

04 / Roman

Roman Shades

Flat fold, hobbled, and relaxed. Fully lined.

05 / Motorized

Dream Blinds

Vertical sheer blinds with walk-through vanes, motorized track, and smart home control. The standout for sliding doors and wide openings.

Pricing Transparency

No hidden math. Ever.

Here's exactly what changes when you stop ordering from a tier program and start ordering from us.

The old way

Tiered pricing — you pay more until you hit a volume threshold
"Special" markups on motorization, hardware, and premium fabrics
Annual forecasts required for best pricing
MAP policies that keep MSRPs artificially high
Price lists that change without notice
Secret rebate programs your rep can't fully explain

Superior

One price sheet. Every dealer sees the same numbers.
Motorization priced as a line item, not a tax
No volume commitments. Order one shade or a thousand.
No MAP games. Mark up what the local market supports.
Price changes announced with 60 days notice, always
The rebate program is the price sheet. That's the whole program.

See the price sheet →

Honest Comparison

How we stack up.

We respect our competitors. We also think dealers deserve a straight answer. Here's how Superior compares on the things that actually hit your P&L.

	Superior	Hunter Douglas	Graber	Norman
Transparent dealer pricing	Yes	No	No	No
Single program, no tiers	Yes	3 tiers	2 tiers	Informal
Roller & sheer lead time	2.5 weeks	4-6 weeks	3-5 weeks	4-6 weeks
All other product lead times	3-4 weeks	5-7 weeks	4-6 weeks	5-7 weeks
Direct rep access	Every dealer	By tier	HTI only	Varies
Territory consideration	Yes	Tier-based	HTI only	No

Competitor data compiled from public dealer pages and dealer-reported lead times as of April 2026. We'll correct the record if anything changes.

Become a Dealer

Ready to make real money on window coverings?

Applications take about five minutes. If you run a legit window coverings business, you'll hear back in 48 hours — with a price sheet and a direct rep.

Apply now → Existing dealer? Log in

2.5 Wk · rollers & sheers