The five things that make Superior different.

Honest pricing.

The window covering industry runs on opacity. Tiered pricing. Mystery markups on anything motorized. Volume rebates that require you to forecast a year in advance.

We think that's ridiculous.

Every Superior dealer gets the same price sheet. Every product. Every motor. Every hardware upgrade.

And we use a flat-rate fabric pricing model. Light filtering or room darkening, entry-level pattern or premium texture — the cost of the shade is the same. You pick the fabric that wins the job, not the one that protects your margin.

That's it. That's the pricing model. One sheet. No asterisks.

Margins that pay the rent.

Here's the ugly math at a national brand: a 30% dealer discount sounds great until you realize the MSRP was set to make the manufacturer's volume partners look competitive. By the time you mark it up to cover labor, install, and your storefront, you're making lunch money on a $4,000 order.

We built our catalog the opposite way. We asked independent dealers what they actually need to net on a job to keep the lights on — then priced backwards from there. The result: Superior dealers typically see healthy margins on standard shades, with room to breathe on motorization and custom work.

We'll show you the math on a real quote, side-by-side with your current supplier, on the first call.

Lead times you can quote with confidence.

Every blind-and-shade retailer has lived this: you promise a customer three weeks, the factory slips to six, and now you're the one eating the bad review.

Our production is built around two numbers: 2.5 weeks for roller and sheer shades, 3-4 weeks for every other product line. Every product is custom made-to-measure. We hold those numbers hard. When we can't, you'll know before your customer does — not after.

We also alert you via email with tracking information as soon as your order ships, so you can always tell a customer exactly where things stand.

A partner, not a portal.

Too many dealer programs work like vending machines. Log in, place an order, hope it goes through. If something goes wrong, open a ticket and wait.

Every Superior dealer gets a direct rep. A phone number. A name. Someone who knows your business, your market, and the kinds of customers you sell to. Same-day callbacks. No scripts.

The portal handles the paperwork. The rep handles the relationship.

Built in-house.

Most window covering brands are assemblers. They buy brackets, clutches, beaded chains, cassettes, and tubes from a handful of big hardware suppliers — Rollease and a few others — snap them onto their fabric, and ship the result. When those shared suppliers hiccup, every brand depending on them waits in the same line.

We're not built that way. Outside of fabrics and motors, Superior molds and machines every component of every shade in-house, from raw material to finished part. The brackets, the cassettes, the clutches, the chain retainers, the fascia clips — all our own tooling, all made under our own roof.

That ownership means a port delay or a hardware-vendor backorder doesn't freeze our production. It also means the hardware on your Superior shades isn't the same commodity kit your competitor down the street is selling under a different label.

And it gives us an in-house R&D team that can prototype a new control option, a custom bracket, or a one-off cassette this week — instead of routing the request through someone else's roadmap and waiting two years for an answer.